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U.S. Small Businesses

accounting for 99.9% of all business in the U.S., employing over 61 million people.

More Clients

60% of small business owners state their top challenge is finding new clients.

Small Businesses Use AI

98% of small business leaders report using AI in some capacity in their business.

Optimistic Outlook

73% of U.S. small businesses are optimistic about the economic viability in 2025. 

Behind the Design empowers service-based businesses to thrive by offering innovative marketing solutions, dynamic education and training, and cutting-edge AI consulting. Our mission is to drive sustainable growth, enhance operational efficiency, and elevate brand credibility for our clients, fostering their success in competitive markets.

Live on LinkedIn

How We Revamped Our Social Media Strategy for Bigger Impact

January 14, 2025 at 2:00 p.m. (MST)

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Live on LinkedIn

3 AI Tools Every Business Owner Should Be Using

January 21, 2025 at 2:00 p.m. (MST)

Live on LinkedIn

How to Measure Marketing for Maximum Impact

January 28, 2025 at 2:00 p.m. (MST)

25 Simple Ways for You to Drive More Website Traffic

We're excited to have 25 powerful tips to help drive more visitors to your site. These actionable strategies are completely free and designed to help you boost your online presence and grow your audience. Dive in and start attracting more traffic to your website today!
Get the Guide!

150 Blog Posts Your Audience is Going to Love

150 amazing blog topics for residential, commercial interior designers, and architects. Plus a free cheat sheet with tips for creating the best blogs. These free blogging topics are a great way to start attracting more traffic to your website through blogging.
Download 150 Blog Posts!

An Interior Designer's Guide to Building a Profitable Sales Funnel

Check out this brainstorm guide and uncover the 5 stages of a sales funnel; the series of steps a customer takes before purchasing. Plus, 10 tips to an effective sales funnel. 
Get the Guide!

Book Your 30-Minute Strategy Session

Start your journey to a profitable business, increase your visibility, and build the business of your dreams. Sign up for a complimentary 30-minute strategy session

Plus: Recieve  a bonus - Behind the Design's 1-Month Focus Planner, electronically. 

 

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The visionary behind Behind the Design. As the founder, CEO, and Chief Strategist of our training and education company, Jacqueline's mission is to empower interior designers and creative entrepreneurs with the tools they need to thrive in the business world.

With a background in commercial interior design, marketing, and teaching, Jacqueline noticed the challenges faced by talented designers and architects, which led her to establish Behind the Design in 2018. Her goal? To redefine the way we educate and support designers beyond their college years, fostering a stronger design community.

Beyond her passion for design and education, Jacqueline finds joy in life's simple pleasures. Whether she's wrangling her two Rottweilers, Bruno and Knox, or sharing laughs with her loved ones, her journey from Indianapolis to Highlands Ranch has been marked by unexpected reunions and a heartwarming love story with her high-school sweetheart, now her husband. With two grown sons adding to the delightful chaos, Jacqueline's life is a beautiful mix of love, laughter, and a whole lot of Rottweiler-sized excitement.

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